The word “brand” derives from ancient Norway word “brandr”, which means “imprint”. It vividly expresses the meaning of “brand”, which means “How to leave imprints in the heart of customers?”. Brand is the important relationship between customers and products, which comes from the customers’ cognition, experience, trust and feelings in their daily shopping lives. It is the combination of customers’ feelings. Enterprises will not make profits only with the ability to control production cost. Profits can only be made if the products are purchased by customers. Brand is the power to lead the customers to have the desire to buy, and here comes the power of the brand.The competition of brand belongs to spiritual and psychological competition, which emphasizes on psychological feelings and emotional satisfaction. Brand positioning must reflect the mental requirements of customers.If the enterprise is not powerful in commodity strength and has poor competitive advantage, it is difficult for the enterpriser to realize his dream of added value, which is making high profits. Because of the low added value the enterprise lacks in product research and development, management upgrade and the investment of market expansion. So the enterprise doesn’t have powerful brand competitiveness. As a result, the market competence of products can not compete with that of its competitors and naturally its market value cannot be upgraded resulting in lower added value and weaker competitiveness. Hence, there is difference in the size of enterprises, difference of success and failure between products and difference of strength and weakness between enterprises. In the development of enterprises, brand name has a close relationship with the prices of products, for the prices of products have an influence on the enterprise’s income and profit. Besides the product’s technology and its application, the factors that decide the prices of products include an intangible one, which is the enterprise’s brand name. The huge market in China has become the main market that enterprises jostle with one another for. Enterprises are doomed to survive and fight for development in the same environment regardless of strength, scale and experience. In order to win in the heated competition, enterprises have to concentrate on making “powerful brand”, which helps to create core competitive advantage.The eventual goal of creating powerful brand is to make high profits and realize sustainable and quick development. The repetitive use of intangible assets is a kind of successful low